Jago Coffee

Short for ‘Java-on-the-Go’, Jago is a tech-enabled mobile cafe chain, the first of its kind in the country. Literally ‘Great/Strong’ in Bahasa Indonesia, Jago aims to serve great coffee and bring a quality experience right your doorstep. Jago is also the first platform to open access to anyone who aspires to become an entrepreneur to start their own coffee business while at the same time honing their coffee-brewing craft to become a star barista.

We created the brand direction, designed the visual system and logo, and came up with the graphic language before applying them to multiple design deliverables.