Oddle & Oddle Eats
Oddle is an online-to-offline (020) ecosystem that connects food merchants and food lover to elevate food and beverages industry Oddle is dedicated to equip restaurants with the right tools in order to make the business grow and adapt the shifting era to digitalization. Oddle is based in Singapore, and growing throughout Asia, available in Malaysia, Hong Kong, Taiwan, Vietnam and more to come.
Brandkraft helps Oddle to expand the vision into reality by redesigning a new brand identity. The program started with brand strategy and positioning along with a new visual identity system including a new logo, color palette and brand coDon’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
The Challenges & Solutions
Throughout its conception, Oddle has grown to offer multiple features, digital products, and subsidiaries which require a stronger brand identity to keep them cohesive and represent their vision.
They approached Brandkraft to help reposition Oddle as the advanced 020 ecosystem that accompanies food merchants and food lovers, enables business growth of the food merchants, thus opening their opportunity to achieve success as they explore the Oddle apps.
The new logo dan visual identity languages are inspired by the way we activate an app, sliding the button is the key to unlock new opportunities for the success. Oddle provides opportunities to many food merchants and food lovers to grow their experiences on the food and beverages world through digital platforms.
Oddle Eats
Oddle Eats is a part of Oddle acting as a one-stop food directory for food lovers. They can easily discover, curate, filter, and order directly from restaurants in the digital era. In addition to discovering and ordering food delivery, it invites food lovers to enjoy exclusive bundles and promotions, and it focuses on bringing important food stories and contents. Oddle Eats wants to create a tighter bond between restaurants and their consumers, so it becomes food and beverages community that connects the love of the local culinary scene with our passionate food lovers.
